Thesis project for my own fictional brand, Bill's Cocoa
The concept of a 90s-inspired chocolate drink powder targeting millennials is based on the idea that cocoa contributes to a sense of well-being, that millennials are considered one of the most stressed generations, and that nostalgia for the 80s and 90s remains strong in online communities and forums. The aesthetic and visual identity aim to bridge past and present, combining elements of modern self-care with playful 90s nostalgia and childhood references. A 16:9 commercial for YouTube Ads and a tailored version for DOOH screens.
I also designed the packaging for the chocolate milk powder, creating a visually appealing tin that complements the brand’s nostalgic 90s-inspired identity.
Prospective campaign for digital large-format screens - Vestiaire Collective
School project: The brief was to design a DOOH (Digital Out-Of-Home) ad in three different sizes for Vestiaire Collective.
I handled the entire process independently, from concept development to final execution.
A personal design reel + visual identity
A personal reel created during my first year at design school. The brief was to produce a motion piece in After Effects that would communicate who I am as a designer. I took the brief literally, showcasing my traits and habits as a designer. I worked independently throughout the entire process, from concept to final execution.
GRAPHIC PROFILE FOR THE VIDEO ON THE LEFT